Joseph E. Aoun, a leader in higher education policy and a renowned scholar in linguistics, is the seventh President of Northeastern University.
President Aoun has strategically aligned the University’s research enterprise with three global imperatives—health, security, and sustainability. Northeastern’s faculty focus on interdisciplinary research, entrepreneurship, and transforming academic research into commercial solutions for the world’s most pressing problems. During President Aoun’s tenure, the University has realized a 189 percent growth in external research funding, along with approximately 1,500 patent applications filed by faculty and students.
In this important conversation with marketing leaders, we’ll discuss the paths each brand has taken to create a purposeful marketing program over the last year and a half. We'll learn from top marketing leaders at Eastern Bank, Rockland Trust and PwC about both the structural and organizational changes they have had to make, as well as the strategic shifts that led to the development of meaningful and authentic marketing programs to support the communities they serve.
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